Swishfund, a Dutch fintech company providing fast and accessible business loans, primarily for small and medium-sized entrepreneurs.
Swishfund entered a new growth phase in early 2024 with a complete rebranding developed by an external agency. While they developed the brand direction, the production of campaign assets became a bottleneck.
To keep the rollout on course, Swishfund switched to us as a dedicated design partner who could translate the new identity into a full suite of multichannel assets.
What began as a rescue operation quickly evolved into a long-term creative collaboration across print, digital, out-of-home, and internal communications.
Swishfund had recently completed professional photoshoots featuring three entrepreneurs: A barber, a restaurant owner, and a woodworker / furniture maker. Three different businesses, one common goal. These stories were the foundation of a campaign built around authenticity and accessibility.
The core message “Snel & simpel een zakelijke lening” (“Fast & simple a business loan”) became the anchor across social ads, Google display formats, out-of-home executions, and DPG placements (online Dutch news network).
Channels Delivered:
Each deliverable reinforced the new visual identity: clean, bold, human-centered, and unmistakably Swishfund.
To complete the rebrand rollout, we designed the supporting internal assets:
These tools ensured the new identity was embedded consistently across touchpoints.
Throughout the year, Swishfund continued to run new loan-acquisition campaigns. For each cycle, we produced refreshed versions with new copy variations, alternative layouts, updated photography and seasonal adaptations.
This allowed Swishfund to stay visible, relevant, and consistent without the cost of building completely new campaigns each time. Most recently, we produced an updated version of the core messaging, new images, a stronger headline emphasis, and a fresh homepage visual to synchronize the website with the campaign.
The ongoing collaboration has allowed Swishfund to:
Swishfund’s new identity has become a strong acquisition engine running across digital and OOH channels. It creates a unified presence that strengthens brand recognition in the Dutch financial markets and fuels ongoing growth.
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