Clinica Dr. Stănescu

A Patient Acquisition System Built for Growth

Clinica Dr. Stanescu Featured Image scaled

Objective

Clinica Dr. Stănescu needed a conversion-focused website capable of turning online visibility into qualified appointment requests.

The objective was to build a stronger digital foundation that could attract patients actively searching for dental services, simplify the path to booking, and improve the clinic’s long-term organic visibility.

Results

  • 250+ new patients acquired
  • ROI: 160%+ 
  • Views per user: +82%
  • Bounce rate reduced from 70% to 7.4%
  • Organic traffic from Google: +23% YoY
  • Able to track patient revenue while remaining GDPR-compliant.

The project transformed the clinic’s online presence into a more effective acquisition channel, supporting both fast lead generation through paid campaigns and long-term visibility growth through organic traffic.

Stanescu Project Desktop scaled
Stanescu Project Mobile

Execution

  • Designed and developed a new conversion-focused website.
  • Restructured the user journey to make appointment requests simpler and more intuitive.
  • Improved the website’s content hierarchy, page flow, and calls-to-action.
  • Implemented tracking and performance measurement systems.
  • Launched and managed Google Ads campaigns focused on attracting patients actively searching for dental services.
  • Used performance data to continuously optimize both the campaigns and the website experience.

Approach

The website experience was redesigned around the patient decision journey: from search and comparison to booking an appointment. Instead of treating the website as a static presentation page, we designed it as a patient acquisition platform, with clearer navigation, better-structured service pages, and more direct conversion paths.

After launching the new website, we promoted it via connected it with Google Ads campaigns designed to bring relevant traffic from people actively searching for dental services. Tracking and analytics were implemented to measure how users interacted with the website, identify friction points, and improve performance over time.

Forward-Looking Solutions redesigned our website, implemented proper tracking, and developed Google Ads campaigns focused on generating real appointments.

Since beginning our collaboration, we have attracted more than 250 new patients.

Their team is proactive, transparent, and consistently focused on measurable results.

I confidently recommend FLS to any business looking for a reliable digital growth partner.

Client Testimonial Stanescu
Dr. Silviu Stănescu

Owner of Clinica Dr. Stănescu