Swishfund

A Multichannel Brand Rollout Built for Growth

Objective

Swishfund had entered a new stage of growth, supported by a complete rebrand and a stronger position in the Dutch market for entrepreneur financing.

The main objective was to transform the new visual identity into a coherent communication system, capable of performing effectively across all relevant channels: digital, print, out-of-home, email, and internal brand materials.

Instead of allowing the rebrand to remain only a visual change, the project needed to turn it into an active tool for acquisition, visibility, and commercial consistency.

Results

Swishfund’s new identity was adapted across 6+ channel categories: social media, Google Display, DPG Media, out-of-home, print, email, and internal brand materials.
Brand campaign built around real entrepreneur profiles, small business owners.
OOH assets developed for visibility across the 4 largest cities in the Netherlands.
Complete campaign asset system created for social ads, display banners, DPG Media, print, and out-of-home.
Internal branded assets developed for Swishfund teams in the Netherlands and the United Kingdom.
Successive campaigns adapted and updated throughout the year without the need to rebuild each creative direction from scratch.

The project transformed Swishfund’s rebrand into a scalable system, capable of supporting long-term acquisition campaigns while maintaining brand consistency across every touchpoint.

Execution

Adapted the new visual identity into practical assets for multichannel campaigns.
Created formats for social ads, Google Display, and DPG Media.
Developed OOH materials for bus stops, metro areas, and billboards.
Created PowerPoint templates for internal, commercial, and investor-facing use.
Developed branded email signatures for Swishfund teams in the Netherlands and the United Kingdom.
Produced branded email campaign designs to support client communication.
Created visual and copy variations for recurring acquisition campaigns.
Adapted seasonal assets and new visuals to keep campaigns relevant and aligned with the brand direction.

Approach

The project started from a clear need: Swishfund’s new identity had to be quickly transformed into a system of materials ready to be used in real campaigns.

The creative direction was built around the entrepreneurs Swishfund serves: business owners who need financing that is fast, accessible, and easy to understand. The campaign used authentic visual stories based on real entrepreneur profiles to make the communication more human, relevant, and closely connected to the target audience.

The collaboration evolved from a rollout project into an ongoing creative partnership. Across later campaigns, the visual direction was adapted, updated, and expanded to support Swishfund’s visibility in the market without losing brand consistency.

Swishfund gained more than campaign materials. The rebrand became a visual and commercial system that supports acquisition, brand recognition, and long-term growth.

We came to FLS during our rebranding project and they’ve become our reliable creative partner ever since.

The scope of what they do for us is broad. Digital and print advertising, social media content, campaign banner, branded templates, and the quality has been consistent throughout.

They think along, but what we appreciate most is that they grow with you. New campaign? New format? New channel? They figure it out and make it work.

Merel Nijland

Marketeer at SwishFund